EBS Banking - Homes Division

I acted as Creative Consultant during post-production of this video for EBS 'Our Place', advising on the shot selection, sequencing, editing, music, and final cut. The video, which is part of a series featuring local artists and creatives, went live in late January 2022 across all social channels. 

Based on research to date, consumers found 'Our Place' to have higher distinctiveness than other competitor campaigns and that it holds strong positioning in belief in the product and the outcome of the process. From a brand perspective, the feedback was that it made the brand richer, removing the one-dimensional narrative of mortgage mastery.